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Martech Readiness Report 2024 Finds Legacy Stacks Limit Agility for 65% of Retail Marketers

Jeff Bezos famously wrote in his 2018 annual shareholders letter, “Today’s ‘wow’ becomes tomorrow’s ‘ordinary’ for today’s divinely discontent customers.” Today’s customers want instant gratification, and retailers understand that well—a whopping 63.2% of retail brands we surveyed agree that agility and speed are critical to understanding and adapting to changing customer expectations. However, not many of them can achieve this agility and speed due to legacy martech platforms. This was our objective behind preparing the Martech Readiness Report this year. We wanted to understand how prepared retailers are to respond to market trends and customer needs and to what extent their existing martech stacks are helping them be agile and customer-centric.

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Email Marketing Examples

As an email marketer, your core challenge lies not in sending emails but in ensuring they reach the right audience to captivate their attention and interest. Creating winning email marketing campaigns requires combining strategy, timing, creativity, and audience segmentation. In this article, we will explore outstanding email marketing campaigns from companies like Medium, Venmo, Hulu, Netflix, and more that will help you brainstorm for your next winning campaign. The end goal is to make your messages land where they matter most.

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How to Build an Omnichannel Marketing Strategy & Framework

Customers have high demands and expectations from the brands they interact with, and if you fail to meet those expectations, they’ll look elsewhere. An omnichannel marketing approach is essential in today’s fast-paced, customer-centric world, allowing brands to give customers a smooth, seamless experience across online and offline touchpoints. But managing an omnichannel campaign is no simple feat. Delivering consistent brand experiences when operating on various channels, addressing different customer segments, and managing multiple campaigns simultaneously can be incredibly challenging. B2C marketers must get these factors right each time to maximize engagement and elicit conversions. They need a plan to resolve the biggest challenges of omnichannel marketing before those challenges negatively impact their campaigns. To help you do that, we explore the top challenges of omnichannel marketing that B2C marketers experience (and how to solve them!).

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Blog Thumbnail

Martech Readiness Report 2024 Finds Legacy Stacks Limit Agility for 65% of Retail Marketers

Jeff Bezos famously wrote in his 2018 annual shareholders letter, “Today’s ‘wow’ becomes tomorrow’s ‘ordinary’ for today’s divinely discontent customers.” Today’s customers want instant gratification, and retailers understand that well—a whopping 63.2% of retail brands we surveyed agree that agility and speed are critical to understanding and adapting to changing customer expectations. However, not many of them can achieve this agility and speed due to legacy martech platforms. This was our objective behind preparing the Martech Readiness Report this year. We wanted to understand how prepared retailers are to respond to market trends and customer needs and to what extent their existing martech stacks are helping them be agile and customer-centric.

Read More
Blog Thumbnail

Email Marketing Examples

As an email marketer, your core challenge lies not in sending emails but in ensuring they reach the right audience to captivate their attention and interest. Creating winning email marketing campaigns requires combining strategy, timing, creativity, and audience segmentation. In this article, we will explore outstanding email marketing campaigns from companies like Medium, Venmo, Hulu, Netflix, and more that will help you brainstorm for your next winning campaign. The end goal is to make your messages land where they matter most.

Read More
Blog Thumbnail

How to Build an Omnichannel Marketing Strategy & Framework

Customers have high demands and expectations from the brands they interact with, and if you fail to meet those expectations, they’ll look elsewhere. An omnichannel marketing approach is essential in today’s fast-paced, customer-centric world, allowing brands to give customers a smooth, seamless experience across online and offline touchpoints. But managing an omnichannel campaign is no simple feat. Delivering consistent brand experiences when operating on various channels, addressing different customer segments, and managing multiple campaigns simultaneously can be incredibly challenging. B2C marketers must get these factors right each time to maximize engagement and elicit conversions. They need a plan to resolve the biggest challenges of omnichannel marketing before those challenges negatively impact their campaigns. To help you do that, we explore the top challenges of omnichannel marketing that B2C marketers experience (and how to solve them!).

Read More